Hafiaa

We are building a trust-first, escrow-powered digital trade infrastructure that enables secure, fast, and compliant commerce between Europe and Africa.

Hafia is a corridor-based platform designed to bridge the "Trust Gap" in global B2B and B2C commerce. Traditional marketplaces fail cross-border because they rely on social proof (reviews) rather than structural security. Hafia embeds compliance, escrow, and delivery assurance directly into the transaction architecture, ensuring that trade between unknown parties is as safe as a local purchase.

What needed to be Fixed

Unlike traditional marketplaces that rely on ratings and manual enforcement, this platform embeds:

De-risking International Trade

We moved the burden of trust from the user to the platform. By integrating KYB/KYC verification and escrow payments, we ensure money only moves when value is delivered.

Merchant Certification

To professionalize the vendor pool, we created a Dynamic Trust Score System (0-100). This matrix aims to reward high-performing merchants with faster payouts and better visibility, creating a standard for global vendors

Operational Predictability

Cross-border trade is plagued by "hidden surprises." We implemented Corridor Intelligence and Landed-Cost Previews to provide total price and timeline transparency at checkout

Innovative

Automated Trust Architecture

The heart of the platform is the Trust Score Matrix. This

system automatically recalculates merchant reliability

based on real-time data: fulfillment speed, dispute rates,

and compliance history. This removes the "investigative"

burden from the buyer.

Automated Visibility

Milestone-Driven Escrow

We replaced financial anxiety with Automated Visibility.

Funds are held in escrow and released in stages based on

verified logistics milestones and delivery quality. This

protects both parties and ensures accountability.

More Details

Frictionless Product Discovery

We translated complex trade corridors into a familiar retail

mental model. By embedding Trust Signals and Verification

Badges directly into search results, buyers can vet

credibility at a glance without breaking their shopping

flow.

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Verified Merchant Badges

Founders

Meet our Founders

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Ugo Okoli

Ugo

Melissa Lee

UI UX Designer

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